The Sonoma Technology Charter

Submitted by SonomaTechnology on
The Sonoma Technology Charter

Sonoma Technology's objective is to provide high-quality, innovative, science-based solutions for air quality, meteorological, and other environmental needs worldwide in an ethical and objective manner to facilitate effective environmental management.

Our approach is:

To maintain technical excellence and an outstanding reputation.

  • To attract high-level, highly productive staff with a supportive, bureaucracy-free, rewarding environment.
  • To operate at the forefront of science and technology.
  • To always perform sound science and engineering.
  • To maintain a high level of technical respect and visibility through publications and technical meetings.
  • To develop complementary, synergistic teams with the highest level of technical expertise.
  • To encourage contacts and joint projects with universities and other groups with complementary expertise.
  • To take personal responsibility for quality.
  • To ensure that our work is ethical, honest, objective, innovative, understandable, and practical.
  • To ensure that our clients understand our work and its implications and that our work is used ethically and effectively.
  • To be respectful of our clients and staff.

To satisfy our clients.

  • To understand and be responsive to our clients' needs.
  • To perform projects within our clients’ time-scale and budget.
  • To clearly convey our results in a way that is useful to our clients.
  • To provide high-quality, useful, and practical products and services.
  • To listen, act, and deliver.

To maintain strength through diversity.

  • To develop a diverse technological base with focused expertise in a range of complementary disciplines.
  • To identify future market needs and to develop or seek out the people and technologies to address those needs.
  • To leverage research and development projects to generate new products and services.
  • To focus on market areas where we have something unique to offer.

To provide an enjoyable and rewarding place to work.

  • To provide a congenial, nurturing, and appreciative community.
  • To keep our company flexible and minimize bureaucracy.
  • To have an open decision-making process.
  • To recognize and reward business and scientific achievements.
  • To provide growth paths for career advancement.
  • To foster teamwork and communication throughout the company.
  • To provide a stable work environment, competitive salaries, and as much financial security as possible for our staff.
  • To provide adequate support services for our technical staff.
  • To be an asset to the community.

To be financially sound and profitable.

  • To be fiscally conservative and fiscally responsible.
  • To have employees have a financial interest in the success of the company.
  • To maintain a fair and competitive rate structure.
  • To be cost effective.
  • To have project managers understand Sonoma Technology finances and be responsible for the profitability of the business.
  • To continually invest in new business, hiring, and staff-development opportunities.
  • To have a strategy for long-term ownership and leadership transition.
  • To maintain a mix of research, development, services, and products that provides stability and maintains profitability and cash flow.